About the Event


CASE is back and for the third consecutive year you have a place to do lots of networKING, exchange experiences and immerse yourself in an environment of high-level content especially for startups!

The Conferência Anual de Startups e Empreendedorismo – CASE (in English, Annual Conference of Startups and Entrepreneurship) is already the biggest event for startups at Latin America. This year, CASE has a special challenge – to overcome itself and bring even more incredible experiences for you! Want to get immersed in an environment of innovation, entrepreneurship, technology and creativity? Then you found the right place for it!

Anhembi – Big just like CASE

CASE grew and it didn’t fit FECOMÉRCIO anymore. Our new house is the Anhembi and this year we are expecting 6k attendees to fill in two arenas of entrepreneurs. The tracks of content are specially thought for startups in all stages of maturity. The conference will be the stage for national and international speakers.

There will be 2.600m² of area to do business, lots of networking and to enjoy the 60 companies and startups that will be exhibiting their products and services which are built especially to meet the entrepreneur’s needs. In addition, we are preparing special actions to make your experience at CASE simply awesome!

What to expect from Case in 2016?

  • A place where you can close business deals and learn at the same time;
  • A conference where you can connect with partners, mentors, and investors;
  • An event with a program and content built especially for you;
  • A business fair where collaboration is as important as competition;
  • Thought to make organic networking happen, and bring results;
  • Above all, an event made for those who live the startup world!

It is a mix of high level content, networking, business and opportunities at a single place!

  • + 6K entrepreneurs
  • Business Fair
  • Food court and Area for Content
  • 1 plenary
  • 2 arenas of content
  • National and International Speakers
  • Networking
  • Entertainment
  • Mentoring Sessions


In 2014, ABStartups promoted the first CASE inspired by the biggest examples of international events, like TechCrunch Disrupt, South by Southwest and WebSummit, and the first edition already received 3650 attendees, 37 national and international speakers, 44 exhibitors, and more than 600 Brazilian startups. This showed that Brazil needed an event for entrepreneurs to connect and to have access to the new technologies and techniques that are being used around here and in other places in the world – CASE is this event!

Of course, in order to make CASE a success, there has to be high-level content. That is why, for every edition, we make sure all the main demands from startups are met by bringing to the event the hottest topics for talks, and best speakers. On our stage, many incredible people already passed by talking about topics like Customer Success, Exits, Ecosystems, Talents, Growth Hacking, In-bound Marketing, Corporate Venture and Entrepreneurial Education.

In only two editions, CASE has already become the biggest event for startups in Latin America and there’s still much more coming up!

Past Editions

Edição 2014 Edition

CASE, the acronym which stands for Conferência Anual de Startups e Empreendedorismo, first started in 2014 inspired by the international events like TechCrunch Disrupt and SXSW. The main purpose of the conference was to create an environment to gather all stakeholders of the Brazilian entrepreneurship scene and to promote the technology and innovation segment. Entrepreneurs, investors, corporate companies, government and supporting organizations representatives, all together in one place to exchange knowledge and do business.

In its first year, the event was surprising in regards to quality, size and content. Since then it was established as the biggest event for startups of Latin America, with more than 3.5k attendees. See how it was CASE2014!

Edição 2015 Edition

The Second edition of CASE had a challenge: to overcome itself. There were more than 4k entrepreneurs, national and international speakers, and a business fair with the best solutions for products and services for startups. More than overcome itself, CASE showed that it is now a reference of high quality content and business for startups.

One of the last year’s international speakers, Bjoern Herrmman, the founder and CEO of Compass.co a company widly know as the creator the projet Startup Genome, has described CASE as the “the center of gravity for entrepreneurs and investors”. Our mission is to create one of the best events for startups in the world. All because the entrepreneur matters.See how was the last edition and get ready for CASE 2016, with more than 50 national and international speakers, and the best environment for those who want to innovate!

Past Speakers


Guarantee your ticket to CASE 2016!

Secure your spot as the registrations are limited.

What is Included

Participation in the two -day event
Access to all presentations (subject to capacity of the rooms )
Happy Hour (free beer)
Participant Kit
Online Certificate

Frequently Asked Questions

CASE2016 will happen on November 7th, 8th and 9th, being the conference on the 7th and the 8th, taking place at the Palácio das Convenções – Anhembi (São Paulo). On November 9th, there will be the PlusDay activities, an extra day of events where there will be international workshops at CUBO Network, and a tour to big companies and startups in São Paulo.

For the first time, CASE will happen at Palácio das Convenções do Anhembi. The Palácio das Convenções is located at Rua Rua Professor Milton Rodrigues, S/N – Main Entrance, near gate 35.

YES! There will be a free transfer from the subway station Portuguesa-Tietê to Anhembi. You can check all the possible options of how to get there at http://www.anhembi.com.br/como-chegar

YES! The parking lot entrance is through gate 30, located in front of the main entrance of Palácio das Convenções – Anhembi at Rua Rua Professor Milton Rodrigues, S/N. The parking lot is private (SPTURIS), and they define prices and payment methods.

Our partner, Evnts, will help you plan your trip and lower your costs! Check special prices for hotels here: http://hoteis.evnts.com.br/sp/case2016

YES! Discounts are offered in accordance with the types of tickets and also for purchases for groups of for more than two people. The more friends you take, the cheaper the tickets can get!

No. All tickets include the 2 days of the event for you to have the full experience.

We don’t offer any type of special promo for students. According to Brazilian law, who is subject to “half price” for students are entertainment houses, or establishments that promote music, artistic, theatrical, and film shows, as well as recreational, or cultural activities, sportive places, or any others that promote leisure, culture, and entertainment such as discotheques, bars, shows, sport events, amusement parks, theaters, and museums.

Yes. You can cancel your purchase after 7 days, counting from your purchase date, as long as it is not done up to 48 hours before the event.

If you haven’t received your ticket by e-mail, you can access it at anytime at menu “Meus pedidos” on Sympla’s website.

No. As we conducted happy hours with alcoholic beverage distribution is not permitted under 18 access even if accompanied by parents .

Yes, at the event’s check-in, you declare that you accept that your image and audio can be captured during the event, giving freely and definitely all the rights of image and audio to the event’s organization for all purposes.